Co-Op Campaigns:
• 2012-2013
• 2011-2012
• 2010-2011
• 2009-2010
• 2008-2009

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Discover EC Advertising and Marketing 2011-2012 Co-Op Campaign.

Fourth Year of Discover EC Co-Op Campaign Announced

The Elizabeth City Area Convention & Visitors Bureau (ECACVB) has announced details of the Discover EC Advertising and Marketing Co-Op Campaign for 2011-2012. The successful print media campaign is being offered again this year including on-line exposure and promotions. Only 24 members can participate and the ECACVB will match $700 for each member's investment of $700.

Targeting potential visitors within a two-hour drive or less from Elizabeth City, the paid media campaign focuses on the Hampton Roads region of Virginia; the greater Raleigh area; as well as travelers driving on I-95 and to the Outer Banks.

Advertisements feature co-op members in a mix of media that includes:

Inclusion in half-page print and online banner ads in Our State, Metro Raleigh, and Hampton Roads magazines.
Fall and spring rack cards, distributed to welcome centers throughout North Carolina.
Ads and location information for each member on Map It—and GO! an interactive web page on the ECACVB Website

To apply for membership, please submit an application to ECACVB by May 31, 2011.

2011-2012 Campaign

Map It–and GO

What is the Discover EC Co-Op?
The Elizabeth City Area Convention & Visitors Bureau (ECACVB) Discover EC Advertising and Marketing Co-Op Program, is designed to increase advertising exposure for the region and for individual participants by matching each member’s advertising budget through a cooperative advertising program that focuses on:

Increasing travel to the region
Generating revenues through occupancy taxes
Improving the economy through retail sales and increased tourist spending
Promoting regional cooperation

Who can participate?
Members must be involved in a legitimate business or industry and represent legal, wholesome activities appropriate for families and tourists in keeping with the image of the Elizabeth City area.

What is the investment?
Each member must invest $700 to be included in the annual campaign.

How much does ECACVB co-op?
ECACVB matches each member’s investment with $700 for a total individual member budget of $1,400.

What does each member receive?

$1,400 media budget per member
Co-Op factor also doubles media exposure
- Volume discounts
- Better placement
- Added-value
Professional production
Inclusion in professional public relations

What media is planned?

Our State Magazine
Your choice of Hampton Roads Magazine or Metro Raleigh Magazine
Fall and Spring Rack Cards

When is the registration deadline?
Your organization/business needs to sign-up by May 31, 2011

What is the payment schedule?

ECACVB invoices all members $350 in June
Pay $350 by July 15, 2011
ECACVB invoices all members $350 in December
Pay $350 by January 15, 2012

What are the dates of the annual campaign?
July 1, 2011 – June 30, 2012

Download Co-Op Member Application
Download Discover EC Co-Op Advertising Campaign Presentation
Download Campaign Summary

Can I fax a filled out application? If so, what is your fax number?
Yes. Our fax number is 252-335-1733.

Photo Credit: Lower stamp in header, photo appear courtesy of ECSU/University Relations & Marketing.